Tilnad – Packaging the purity of Sesame seed oil

KLF Industries was selling its sesame oil as well as coconut oil under the Nirmal name in a few markets. Our input to the management was that having two different products under a single brand can lead to confusion. This led to creation of Tilnad.

The packaging of Tiland highlighted its source (which was from the finest crop of India), as well as its medicinal values.

We created a coherent brand architecture for the three oil brands of the KLF family – Coconad (100% pure coconut oil brand), Tilnad (100% pure sesame seed oil) and Varnam ( Blended vegetable oil) thereby setting the stage for these brands to exist on their own in various markets as well as benefitting from the legacy of the KLF mother brand.