Poornima is an alumna of the National Institute of Design with over 14 years of experience
in the realm of strategic brand design.
She brings to the table a unique process of systems thinking that finds reflection in her work
on large-scale corporate identity projects, packaging, signage and wayfinding as well as
design for print and electronic media.
She has worked in the capacity of a design director with Ray+Keshavan/The Brand Union
on some of the largest corporate brands in this country. Her past work includes corporate
identity implementation programmes for the Tata Group, Airtel, Reliance-ADAG, Bank of
Baroda, L&T Infotech, Nasscom to name a few as well as packaging for Mother Dairy,
Himalaya Healthcare & Coca-Cola.