Poornima is our Chief Design Director who has a strong ability to create a rare amalgamation of the rigour of strategic thinking and the magic of a refined aesthetic. She brings to the table a unique process of systems thinking that finds reflection in her work on large-scale corporate identity projects, packaging design, signage and way finding as well as design for print and electronic media.

Poornima is an alumna of the National Institute of Design with over 14 years of experience in the realm of strategic brand design. She has worked in the capacity of a design director with Ray+Keshavan/The Brand Union on some of the largest corporate brands in this country. Her past work includes corporate identity implementation programmes for the Tata Group, Airtel, Reliance-ADAG, Bank of Baroda, L&T Infotech, Nasscom to name a few as well as packaging for Mother Dairy, Himalaya Healthcare & Coca-Cola.

Prathish is our Chief Business Architect. He is a passionate advocate who believes in creating path-breaking ideas to develop a compelling brand solution. He likes to break the boundaries, spot the opportunities and build brand experiences to reflect the vision of the businesses behind the brands.

He has over fifteen years’ experience in brand building and consumer work in many sectors and categories including FMCG, Banking, Financial Services, EPC, Corporate, Retail and many more. Before joining Trancend | Orb , Prathish was the Head of Client Development at Ray+Keshavan|The Brand Union and in prior to that as Head Marketing at Shopper Marketing & Retail Consulting Firm.

He graduated from School of Management , Pondicherry with a Masters degree in Marketing Management and has recently attended the “Building innovative brand’s” executive program by Stanford University Graduate School of Business. During his college days he was part of the Times of India Response Team to develop institutional sales of the daily. When not travelling to on business, Prathish loves to experiment with mixing different cuisines, or discussing the merits of an innovative idea that can improve the quality of life & business with his friends.

Jayanth, our Chief Insights Officer helps brands take the right decision through thorough consumer insights. Passionate, perseverant and a perfectionist, Jayanth has taken brands from strength to strength over a career spanning 18 years, with a domain expertise in Branding, Advertising and Research across the WPP network, he has worked on diverse categories spanning Consumer Durables, Banking & Finance, Retail, Telecom, Airlines, FMCG and F&B, both in India and the Middle East.

Jayanth has an Engineering Degree in Electronics and Telecommunication, but found his true calling in the world of Advertising and Branding Prior to joining Transcend, Jayanth was Head of Strategic Planning for Young & Rubicam, both at Muscat as well as the UAE. In these assignments, he has played a pivotal role in business acquisition and organic expansion. He is adept in building and handling proprietary Brand Management tools.

Other aspects of his business excellence include Knowledge Management, Mentoring and Training. He has rendered learning sessions on Advertising, Marketing & Branding to several educational institutions in India and the Middle East. Being a cultural planner, Jayanth specializes in ethnography, loves to observe people, their culture, their values; trying to find how brands can fit into their lives.

When not doing business Jayanth loves to immerse himself in books, films, social media, Vedas, Upanishads, Indian mythology, Yoga which feeds his mind for the next big insight, trend and cultural code.